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How Emoticon Affects Chatbot Users

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Kobkrit Viriyayudhakorn
Kobkrit Viriyayudhakorn
CEO, iApp Technology

Hello, I am Kobkrit. Today I have just read an interesting academic paper on a digital psychology, “Service with Emoticon: How Customer Interpret Employee Use of Emoticons in Online Service Encounters”. I summarized it as follows.

Suitable use of Emoticon​

Industries
Suitable Industries: Business care on friendship and association (Clubs, Entertainments)
Unsuitable Industries : Business care on professionalism (Bank, Lawyer)

**Customers
Suitable Customers: **Simple Slow-life, Relax, Unenthusiastic, Satisfied.
Unsuitable Customers: Professionalism, Busy, Stressful, Very ambitious.

**Situations
Suitable Situations: **Using it in free-offer, extra-role services.
Unsuitable Situations: Receiving Complaints.

You can read it in full detail below..

https://medium.com/media/aca9c9bbf06d60380c22959648a01329/href

Full Paper URL: https://academic.oup.com/jcr/article-abstract/45/5/973/4924869

For those whoever want to develop and get consult on creating your own AI model or Chatbot , please getting more information at our company website “iApp Technology” (https://iapp.co.th) and testing our AI demoes (https://ai.iapp.co.th). You can contact me directly at kobkrit@iapp.co.th. Thank you very much. #iApp #Ai

See more at https://iapp.co.th and https://ai.iapp.co.th

How Emoticon Affects Chatbot Users was originally published in Kobkrit on Medium, where people are continuing the conversation by highlighting and responding to this story.