How Emoticon Affects Chatbot Users

Hello, I am Kobkrit. Today I have just read an interesting academic paper on a digital psychology, “Service with Emoticon: How Customer Interpret Employee Use of Emoticons in Online Service Encounters”. I summarized it as follows.
Suitable use of Emoticon
Industries
Suitable Industries: Business care on friendship and association (Clubs, Entertainments)
Unsuitable Industries : Business care on professionalism (Bank, Lawyer)
**Customers
Suitable Customers: **Simple Slow-life, Relax, Unenthusiastic, Satisfied.
Unsuitable Customers: Professionalism, Busy, Stressful, Very ambitious.
**Situations
Suitable Situations: **Using it in free-offer, extra-role services.
Unsuitable Situations: Receiving Complaints.
You can read it in full detail below..
https://medium.com/media/aca9c9bbf06d60380c22959648a01329/href
Full Paper URL: https://academic.oup.com/jcr/article-abstract/45/5/973/4924869
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